Suite Builder on Wedding Paper Divas

User centered design drives success in business

Wedding Invitations are not just one card and each bride can choose different elements to be part of their invitation. Brides would like to create their invitation knowing that their are other elements of the Suite available in the design family, so they can carry the design theme through. The challenge this design addressed was to show case (and allow users to select) other products from the suite like RSVP Cards, Thank You Cards etc. while keeping the user focussed on getting their invitation done.

One of the early implementations of locking a component of the page to have the CTA consistently accessible

Apart from achieving the user goal, this project increased Avg. Order Size by ~3% 

My role: Director of UX