Shutterfly Homepage

Users cannot decide what your offering is.

In 2009, the Shutterfly homepage had a fragmented framework that did not differentiate Shutterfly from the competition. In the early part of the year the company clearly identified that the focus would be on Photo books, Cards & Stationery and Share Sites. The new framework created a clear focus and consolidated the promotions with the product messaging. The visual direction has since become more lifestyle focus and immersive, but the core direction established is still relevant.

The project split the new user homepage from the returning user homepage and achieved higher sign ups and increased traffic to the primary products.

My role: Lead UX Designer