Shutterfly Photo Book Style Store

Its not the designers preference, its about the users preference.

Its extremely important to prioritize the users need first, the design styles for the books were previously available only once the user started creating their books. This meant they could not determine if their was a style that would fit their need until they started the process. This project successfully showcased the book styles prior to the user starting the book. This addressed both  a user need and was helpful from a marketting standpoint too.

My role: Principal UX Designer